Client Protection
Privacy, safety, and responsible practice
Professional Standards
Code of Ethics & Professional Standards
Our Code of Ethics defines the principles every member agrees to uphold — integrity, confidentiality, professionalism, transparency, and respect.
These standards help create a safer, more trusted matchmaking industry and guide members in delivering responsible, client-focused services.
Professional Excellence
Honest, qualified, and ethical service
Our Shared Commitment
Ten Principles That Guide Our Members
By joining the Association, members commit to maintaining these standards and strengthening trust in the matchmaking profession.
01
Professional Integrity
Members conduct their work honestly, fairly, and responsibly while accurately representing their qualifications and services.
- Communicate honestly with clients and colleagues
- Deliver services with professionalism and respect
- Avoid false promises and deceptive advertising
- Act in the best interests of clients
02
Client Confidentiality
Protecting client privacy and personal information is one of every professional matchmaker’s most important responsibilities.
- Keep client information confidential
- Use data only for legitimate purposes
- Obtain consent before sharing details
- Safeguard sensitive information
03
Respect & Inclusion
Every client deserves dignity, fairness, and respectful service regardless of identity, background, or personal circumstances.
- Provide services without discrimination
- Foster an inclusive environment
- Respect personal values and preferences
- Support individual relationship goals
04
Transparency
Members ensure clients clearly understand the services, costs, expectations, policies, and limitations before engagement.
- Explain packages and fees clearly
- Outline expectations and limitations
- Provide accurate policy information
- Communicate honestly throughout service
05
Professional Competence
Members pursue ongoing education and development to strengthen their knowledge, judgment, and quality of client service.
- Stay informed about industry practices
- Participate in professional education
- Develop relevant knowledge and skills
- Continuously improve client service
06
Responsible Client Relationships
Professional boundaries and objective guidance are essential for maintaining trust throughout the client relationship.
- Act respectfully in every interaction
- Avoid conflicts of interest
- Maintain professional boundaries
- Provide objective client guidance
07
Ethical Marketing
Marketing and promotional materials must accurately represent services without guarantees, fabrication, or misleading claims.
- Never guarantee successful matches
- Avoid fabricated testimonials
- Represent credentials accurately
- Promote services responsibly
08
Professional Cooperation
The Association encourages collaboration, mutual respect, and responsible knowledge sharing among industry professionals.
- Treat fellow members professionally
- Share knowledge responsibly
- Support ethical industry practices
- Resolve disagreements respectfully
09
Compliance With Laws
Members comply with applicable privacy, advertising, consumer protection, and data regulations within their jurisdictions.
- Follow relevant privacy requirements
- Respect consumer protection laws
- Maintain responsible data practices
- Operate within local regulations
10
Accountability
Members remain accountable for their professional conduct and uphold these standards throughout all Association activities.
- Accept responsibility for professional conduct
- Respond constructively to concerns
- Support appropriate corrective measures
- Protect trust in the profession
Our Promise
Become a Member
Building Trust Together
Trust is the foundation of meaningful relationships. By adhering to this Code of Ethics & Standards, our members demonstrate their commitment to professionalism, integrity, confidentiality, and excellence in serving clients.
Together, we strive to build a respected, ethical, and thriving global community of matchmaking professionals.